Meet Ken, the beer keg who is going to start his journey with YHOP, the first Italian startup dedicated to handcrafted beer. Thanks to the RFID and QR-Code technologies, YHOP is able to monitor the quality, freshness and consumption habits of multiple beer kegs like Ken, helping brewers, distributors and beerlovers.

Agency YOYO communication
Production YHOP
Project Manager Pietro Ciccotti
Direction Pietro Ciccotti, Marcello Manchisi 
Art Director/Design/Layout Marcello Manchisi
Animation Marcello Manchisi, Pietro Ciccotti, Giaime Del Bello, Chiara Tedone